Peter Lambden

Writer

Copywriting

Promotional copy

An assignment on my course was to write a piece of promotional copy of up to 200 words about a brand new car model. The assignment focus was on researching and including detail.

The CR-V is the world’s best-selling SUV for a reason. It’s versatile, spacious, and powerful. This seven-seater has been perfectly designed to deliver on comfort. Automatic climate control, maximised legroom and upholstery woven from the highest quality leather provide a superior driving experience. What’s more, its practical. The stylish interior moulds to meet any need. Five of the seven seats fold without fuss, giving you the space you need the moment you need it.

The engine provides the power behind the practicality. At around 184 brake horsepower, the fuel-efficient 1.5 litre VTEC Turbo engine easily meets the demands of any situation. With an average 40 MPG, whether you’re taking a family on holiday or business tripping across the country, the CR-V take you further. Configurations include four or two wheel-drive, hybrid or petrol, and 6-speed manual or 7-speed CVT automatic transmission. The choice is yours.

The CR-V has been awarded the highest 5-Star award in the Euro NCAP Safety Test. So, you’ll travel in safety as well as style. Our built-in Honda Sensing ™ technology keeps you safe, providing blind-spot information, a collision mitigation system, low-speed braking control, and more.

Enjoy the drive.

Selling cycling

As part of a course, I was given a task to write some sales copy for a mode of transport. I chose cycling.

To be cycling is to be winning. In 2020, we’re beginning to realise the true value of things: the importance of being active, our responsibility to look after our planet, the benefits of enjoying the simple things in our lives. Cycling can bring all this to you. For a fraction of the price of a car, and a fraction of the costs of its maintenance, you can be hitting your health goals and reducing your carbon footprint every single day.

Government grants can help you to buy a bike in a way that suits you, including interest-free loans and payment instalments. There’s even a Fix Your Bike voucher scheme that gives a £50 grant to anybody needing repairs on their bike. What’s more, the growing network of safe cycle lanes across the country means that cycling can give you the freedom to enjoy your commute at your own pace. You’ll appreciate new things on your journey, free from the burden of traffic jams and road rage. Savour your own small piece of the world with every turn of the pedal.

ReWorks

ReWorks are an invention of mine, designed to get me writing and to help me practise writing effective content. Occasionally, I come across copy or content that I think could do with a bit of an improvement. When I do, I have a go at rewriting it myself.

I never mean to be so audacious as to suggest that there is anything wrong with the copy in the first place, or that mine is necessarily any better. I just find it a good way to practise and gain experience. I love writing and this exercise lets me write!