A cold sales letter I wrote for a local loft-fitting company. My thanks to MH flooring for their permission to include it here.

MH Flooring Sales Letter

Short sales ad.

The Perfect Prep Machine will save you hours spent prepping baby formula. At the push of a button, the water dispenses straight into the bottle at a safe temperature. Then simply stir in the powder and it’s ready to go. No more waiting by the kettle. No more sitting around as the water cools. No more crying baby desperate for a bottle. Built in safety features means the milk will always be at an optimal and safe temperate. No exceptions. Ready to go in twelve minutes. Search or ask for ‘Perfect Prep Machine by Tommy Tippy.’ Simple.

Advertising feature written in a friendly tone.

One of the many benefits of the modern eReader is the backlight. The backlight allows us to read in a dark room – a point of praise and wonder for sleep-deprived spouses, partners, and co-sleepers of late-night readers everywhere. But what if that helpful backlight is hurting you in ways you can’t see? Scientific research has shown that the blue hue of most modern screens can ‘trick’ your eyes into thinking it’s morning. As a result, your sleep rhythms can become disrupted. Viewing a screen for a prolonged amount of time before bed, on a regular basis, can lead to fragmented sleep, which in turn can cause insomnia and fatigue the following day. Studies have even linked this phenomenon to other damaging health effects.

So, what can we do? For many, the late-night bedtime reading session is the most satisfying part of the day, or perhaps even the most satisfying part of life itself. Must we give it up?

The Lencent Reading Light eliminates late-night exposure to damaging blue light by using a warm, eye-friendly LED light. It’s bright enough to read by, but gentle enough that it won’t wake others in the room. It clips easily and firmly onto all eReader devices. What’s more, it will also clip to your book (remember those?) I’ve been using mine for the last three months while I’ve tackled the difficult job of sleep-training a baby. The light allows me to keep to my beloved habit of reading before bed whilst also keeping the room dark and tranquil enough for a baby and its tired mother to sleep. Perfect.

To find out more, and to watch a video of the light in action, search for ‘Lencent reading light.’

Text for a web landing page

The CR-V is the world’s best-selling SUV for a reason. It’s versatile, spacious, and powerful. This seven-seater has been perfectly designed to deliver on comfort. Automatic climate control, maximised legroom and upholstery woven from the highest quality leather provide a superior driving experience. What’s more, its practical. The stylish interior moulds to meet any need. Five of the seven seats fold without fuss, giving you the space you need the moment you need it.

The engine provides the power behind the practicality. At around 184 brake horsepower, the fuel-efficient 1.5 litre VTEC Turbo engine easily meets the demands of any situation. With an average 40 MPG, whether you’re taking a family on holiday or business tripping across the country, the CR-V take you further. Configurations include four or two wheel-drive, hybrid or petrol, and 6-speed manual or 7-speed CVT automatic transmission. The choice is yours.

The CR-V has been awarded the highest 5-Star award in the Euro NCAP Safety Test. So, you’ll travel in safety as well as style. Our built-in Honda Sensing ™ technology keeps you safe, providing blind-spot information, a collision mitigation system, low-speed braking control, and more.

Book a test drive or download a brochure.

To be cycling is to be winning. In 2020, we’re beginning to realise the true value of things: the importance of being active, our responsibility to look after our planet, the benefits of enjoying the simple things in our lives. Cycling can bring all this to you. For a fraction of the price of a car, and a fraction of the costs of its maintenance, you can be hitting your health goals and reducing your carbon footprint every single day.

Government grants can help you to buy a bike in a way that suits you, including interest-free loans and payment instalments. There’s even a Fix Your Bike voucher scheme that gives a £50 grant to anybody needing repairs on their bike. What’s more, the growing network of safe cycle lanes across the country means that cycling can give you the freedom to enjoy your commute at your own pace. You’ll appreciate new things on your journey, free from the burden of traffic jams and road rage. Savour your own small piece of the world with every turn of the pedal.